CrossRoads 312

CrossRoads 312

website, direct mail, graphics & earned media

Crossroads 312 was a proposed economic development and job creation project located in the Town of Southeast, NY. The project includes 143,000 square feet of retail and restaurant space with a 100 room hotel located on just over 50 acres of land at the intersection of NYS Route 312 and Interstate 84.

Black Stone provided a full suite of marketing and public relations services. The project needed approvals through the zoning board and was receiving significant push back from a small group of vocal community members. Black Stone did a full court push from 3D renderings of the development (from scratch, by awesome Black Stone designers and architects), an interactive website, promotional video, online campaign, direct mail, polling, tens of thousands of dollars in earned media and more. Black Stone was successful in helping get the project approved through the town.