Black Stone was hired by Doug Sherman, whose life passion has been to help people see God more clearly and relate to Him more often in the active hours of their day. Doug Sherman is Founder of Trading Up.org, a 501(c) 3 ministry and has spent the majority of his life devoted to helping people change their flawed view of God and then learn how to live the truth about God; resulting in dramatic life change. This project was particularly challenging, requiring Black Stone to get the brand exactly right given the seriousness of the message itself. After all, the concept simply put is texts from God. The texts are delivered at 10 a.m. and 2 p.m. intending to prompt “change your view” thoughts of God in the active hours of your day. The TradingUp.org digital discipleship experience also includes bi-weekly MicroTeaching from Doug Sherman focusing on one truth about God (1-5 min videos) and supporting MicroCoaching (1 min videos) helping you apply and “live the truth“.